Margin Calculators

MarginLab guides

Plain-language answers to margin calculators questions, written from the same sourced data behind MarginLab. Every guide lists its sources and the date it was last updated.

• Updated June 10, 2026

  How do I price a product to hit a target gross margin?

  Divide cost by one minus the target margin: a $12 landed cost needs $20.00 for a 40% gross margin and $24.00 for 50%. Multiplying by 1.4 gives 28.57%.

• Updated June 10, 2026

  How do I convert between margin and markup?

  Markup = margin ÷ (1 − margin) and margin = markup ÷ (1 + markup): a 25% margin is a 33.33% markup, 50% is 100%, 75% is 300%. Worked pairs inside.